Brand-driven photography and video for advertising, corporate, and editorial clients
You don’t get second takes on a working rail line.
This project focused on building a long-term image library across an active freight operation, where planning, timing, and adaptability mattered more than anything else.
Over three years, this collaboration with Goodwill of North Florida has grown from a single project into a complete visual system. From workforce training to executive portraits, the work focuses on creating consistent, authentic imagery that supports storytelling across every platform.
Four flights, two cities, and a full day documenting medical manufacturing in between. A behind-the-scenes look inside Integra LifeSciences facilities across the United States and Puerto Rico.
Architecture. Corporate production. Healthcare storytelling. A recent run of projects across Jacksonville highlights the discipline, adaptability, and trust required to move between industries without lowering the standard.
A behind-the-scenes look at producing Baptist Health’s Simulation Center film — executed on a tight timeline and built on nearly two decades of partnership.
Producing branded content and conference coverage for NLP Logix over two consecutive years offered more than creative growth — it created an opportunity to refine systems, strengthen client trust, and elevate production value through intentional improvements.
Working with Great Jakes, I photographed large law firms in Philadelphia and St. Louis—creating imagery that balances authority, approachability, and collaboration under tight schedules and complex logistics.
Bringing history to life through performance, design, and technology, this project for Flagler College transformed traditional portraits into interactive storytelling experiences. Working alongside Quatrefoil Associates, we created a series of living historical portraits that blend precise production, period-accurate detail, and seamless visual effects for permanent museum installation.
When Visit Florida reached out to invite me to be part of their “Feels Like Florida” campaign, I was genuinely honored. This statewide initiative brought together multiple production companies to create films highlighting destinations across Florida. Being trusted to take on New Smyrna Beach—a place rich with surf culture, old-Florida character, and creative energy—felt like a natural fit.
This project with Lympha Press was built around a simple but important creative idea: advanced medical therapy should feel like it belongs in everyday life.
Lympha Press develops compression therapy devices and garments used by patients managing lymphedema, venous disease, chronic swelling, and wound care. The challenge wasn’t just explaining how the technology works—it was showing how patients can continue doing the things that matter to them because of the therapy, not in spite of it.
A behind-the-scenes look at a commercial photo and video project for Superior Construction, documenting a highly technical concrete pour while navigating safety protocols, legal approvals, and the realities of an active jobsite.
Large-scale healthcare campaigns are never the result of one person working in isolation. They are built through collaboration, planning, trust, and a shared commitment to telling stories responsibly. A recent multi-day brand campaign for UF Health Jacksonville was a clear example of how those elements come together when photography, film, and real human stories intersect.
As a Florida Photographer specializing in healthcare photography and branded documentary content, my role on this project extends far beyond capturing images. I manage the full production process from concept to delivery, ensuring that every portrait, video, and testimonial is handled with care, intention, and respect.
2025 was a year defined by range, intention, and storytelling at scale. Across industries and environments, my work focused on helping organizations visually communicate who they are, what they stand for, and how they show up in the world. From intimate portraits to large-format live events, every project was approached with the same goal: to create commercial imagery with purpose—images designed to be used, shared, and relied upon.
This Funkytown Fitness portrait series is a celebration of movement, individuality, and community. By combining bold color, expressive lighting, and authentic human moments, the images capture the heart of the studio and the people who make it what it is.
Creating consistent, natural portraits for the WJXT team is less about the setup and more about how people feel on camera. A look at the process behind building comfortable, confident, and consistent on-camera presence.