Recently, I worked with Superior Construction on a photo and video project documenting a highly specialized concrete pour—one with extremely specific requirements around mixture, forming, and execution. In addition to the technical demands on the construction team, our production also came with strict creative and legal guidelines.
All final imagery required approval from Superior’s client, along with their legal and marketing teams, to ensure no proprietary methods, trade details, or sensitive information were disclosed. That level of trust and oversight is common on large-scale infrastructure projects, and it directly shaped how we approached coverage.
This project had two primary components. The first was documenting the on-site pour and forming process in real time. The second involved filming and photographing concrete production at Superior’s nearby batch plant, where trucks were loaded and mixtures precisely prepared before heading to the jobsite.
What stood out to me was the balance between automation and craftsmanship. While modern machinery, GPS, and automation handle much of the precision, the final finish still relies heavily on experienced crews doing hands-on work—much like it was done decades ago. That human element remains essential.
Safety is always a top priority on active jobsites like this. I regularly work in environments that require full PPE—steel-toe boots, hard hats, safety glasses, and high-visibility vests. While marketing imagery is important, it’s never the priority over the work itself. My role is to document without disrupting progress or creating risk, staying aware of surroundings at all times.
On this shoot, I handled still photography while my longtime collaborator Jon Noeth captured video. Because the site was large and constantly moving, we stayed in continuous communication using Eartec headsets. That allowed us to stay clear of each other’s frames, coordinate positioning, and flag moments worth capturing—without missing critical action.
Projects like this are a reminder that strong commercial photography and video aren’t just about visuals. They’re about understanding process, respecting constraints, and earning trust—while delivering imagery that accurately reflects the scale, precision, and people behind the work. If you’re looking for a collaborative partner to document complex work in real environments, let’s connect.
Crew
Michael LeGrand — Photographer
Jon Noeth — Camera Operator
Superior Construction — Client
Reputation Ink — Agency
