Producing patient-centered medical content that lives in the real world
This project with Lympha Press was built around a simple but important creative idea: advanced medical therapy should feel like it belongs in everyday life.
Lympha Press develops compression therapy devices and garments used by patients managing lymphedema, venous disease, chronic swelling, and wound care. The challenge wasn’t just explaining how the technology works—it was showing how patients can continue doing the things that matter to them because of the therapy, not in spite of it.
The Creative Brief: Therapy That Fits Real Life
From the beginning, the goal was to move away from a purely clinical presentation and instead place the equipment in familiar, lived-in environments. Cooking, gardening, exercising, painting—these weren’t just activities for visual interest. They were intentional signals that treatment can integrate into daily routines without taking over someone’s life.
Across the campaign, the equipment itself remained the star:
Optimal Plus — a full-featured home therapy pump
NanoPress — a lightweight, portable system designed for life on the go
Garments —A range of garments including sleeves, boots, pants, and jackets
Every scene was designed to show proper use while still feeling natural, calm, and human.
Production Approach & My Role
This was a full-scope production that I managed from concept through final delivery. My responsibilities included:
Script development and creative direction
Talent casting and scheduling
Securing and managing the shoot location
On set roles as Director of Photography, Producer, and Location Manager
Overseeing all post-production and final delivery
We also built still photography directly into the production plan. Since I was operating camera for video, I brought in a dedicated photographer to focus exclusively on stills—allowing us to maximize coverage without compromising either medium.
The client was on set throughout the shoot, approving content in real time and providing technical guidance to ensure all medical equipment was used and represented correctly. That collaboration was critical—especially when the product itself requires precision and accuracy.
Location Strategy & Logistics
The shoot took place in a residential home we had previously used for an earlier Lympha Press still-only project. Having worked in the space before eliminated the need for a new location scout and allowed us to plan efficiently around known constraints.
That familiarity paid off—but we also learned from past challenges. The house is tucked away and parking is limited, so this time we added clear roadside signage and carefully staggered call times. Talent rotated through based on schedule, minimizing congestion and keeping the set focused and calm.
Crew & Collaboration
This project was a true team effort. The crew included:
Michael LeGrand — DP / Executive Producer
Johnny Birrell — Director
Jon Noeth — AC
Chase Dela Cruz — Grip / Swing
Luis Velez — Photographer
Hillary Warren — Makeup
Brad Shier — Set Design
Emily Birrell — Assistant Director
Thomas Amason — Audio
Lympha Press — Client
With a tight interior location, strong scheduling and communication were essential. The AD and production team kept everything moving while maintaining a relaxed atmosphere for talent—especially important when portraying comfort, ease, and confidence on camera.
Deliverables
The final scope of work included:
4 edited video deliverables
Curated B-roll for all devices and garments
Curated B-roll for lifestyle activities
Full still photo library with global color and exposure adjustments
This structure gave the client flexibility to deploy content across marketing, education, and sales channels—while keeping visual consistency across both motion and still assets.
Why This Project Matters
Healthcare and medical device content works best when it respects the patient experience. This campaign wasn’t about selling a machine—it was about showing how thoughtful design, proper therapy, and smart storytelling can restore independence, confidence, and routine.
Projects like this sit at the intersection of cinematography, healthcare communication, and brand storytelling—and they reflect the kind of collaborative, detail-driven work I enjoy most.
If you’re interested in creating patient-centered healthcare content that feels honest, human, and visually grounded, you can see more of my work at michaellegrand.com.
