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Michael LeGrand Professional Photography Services

Brand-driven photography and video for advertising, corporate, and editorial clients

  • Photography
  • Video Production
  • Blog
  • About Me
  • Contact

From the Boardroom to the Putting Green

PGA Tour golfer Joel Dahmen carrying club over shoulder during lifestyle golf photoshoot

Joel Dahmen on location at Innisbrook, photographed as part of a lifestyle campaign for Knockaround.

A behind-the-scenes look at a PGA Tour golf lifestyle shoot with Knockaround—balancing fast-moving production, shifting weather, and capturing stills within a live video environment.

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tags: Commercial Photography, commercial photographer Florida, Brand Photography, On-Camera Talent, brand photography, Media Production, Client Collaboration, lifestyle photography, golf photography, sports lifestyle photography, advertising photography, on-location photoshoot, behind the scenes photography, production workflow, Florida photographer, Tampa photographer, Innisbrook golf course, Florida commercial photographer, PGA Tour, Joel Dahmen, Peter Malnati, Mark Hubbard, Harry Higgs, director of photography, production partner, photo and video production
categories: Commercial Photography, Lifestyle Photography, Advertising Photography
Monday 05.04.26
Posted by Michael LeGrand
 

Consistent, Confident, Comfortable: The Ingredients of a Good Portrait

Jacksonville corporate photographer photographing WJXT on-camera talent on a white backdrop with studio lighting setup on location.

On-location portrait setup for WJXT, creating a controlled environment where on-camera talent can feel comfortable and confident.ll of North Florida — real people, real skills, and real opportunities.

Creating consistent, natural portraits for the WJXT team is less about the setup and more about how people feel on camera. A look at the process behind building comfortable, confident, and consistent on-camera presence.

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tags: Commercial Photography, commercial photographer Florida, Brand Photography, Jacksonville Photographer, WJXT, News Portraits, On-Camera Talent, Corporate Headshots, Environmental Portraits, Studio Portraits, Jacksonville photographer, Corporate Photography, brand photography, Media Production, Jacksonville corporate Photographer, Consistent Direction, Comfortable on Camera, Confident Portraits, Client Collaboration, Visual Consistency
categories: Corporate Photography, Editorial Photography
Wednesday 04.22.26
Posted by Michael LeGrand
 

Building an Image Library Inside a Working Rail Operation

Florida East Coast Railway train entering downtown Miami on elevated tracks surrounded by palm trees and city skyline

A Florida East Coast Railway train moves through downtown Miami, where timing, access, and coordination with operations made capturing moments like this possible.

You don’t get second takes on a working rail line.

This project focused on building a long-term image library across an active freight operation, where planning, timing, and adaptability mattered more than anything else.

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tags: Brand Photography, commercial photography, commercial videography, image library, brand photography, transportation, logistics, industrial photography Florida commercial photographer, Jacksonville photographer, Miami photography, production planning, behind the scenes, FEC
categories: Commercial Photography, Commercial video, Video Production, Branded Content
Monday 04.13.26
Posted by Michael LeGrand
 

Telling the Story of Goodwill of North Florida Through Photography and Long-Term Collaboration

Goodwill of North Florida workforce training program photography Jacksonville

Workforce training in action at Goodwill of North Florida — real people, real skills, and real opportunities.

Over three years, this collaboration with Goodwill of North Florida has grown from a single project into a complete visual system. From workforce training to executive portraits, the work focuses on creating consistent, authentic imagery that supports storytelling across every platform.

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tags: Commercial Photography, workforce development, commercial photographer Florida, Brand Photography, Jacksonville Photographer, Nonprofit Photography, Annual Report Photography
categories: Corporate Photography, Editorial Photography
Monday 03.23.26
Posted by Michael LeGrand
 

Thoughtful photography and motion, created through collaboration and trust.
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