Joel Dahmen on location at Innisbrook, photographed as part of a lifestyle campaign for Knockaround.
A behind-the-scenes look at a PGA Tour golf lifestyle shoot with Knockaround—balancing fast-moving production, shifting weather, and capturing stills within a live video environment.
2025 was a year defined by range, intention, and storytelling at scale. Across industries and environments, my work focused on helping organizations visually communicate who they are, what they stand for, and how they show up in the world. From intimate portraits to large-format live events, every project was approached with the same goal: to create commercial imagery with purpose—images designed to be used, shared, and relied upon.
