Producing branded content and conference coverage for NLP Logix over two consecutive years offered more than creative growth — it created an opportunity to refine systems, strengthen client trust, and elevate production value through intentional improvements.
“Feels Like Florida: A Lifestyle Travel Film for Visit Florida in New Smyrna Beach”
When Visit Florida reached out to invite me to be part of their “Feels Like Florida” campaign, I was genuinely honored. This statewide initiative brought together multiple production companies to create films highlighting destinations across Florida. Being trusted to take on New Smyrna Beach—a place rich with surf culture, old-Florida character, and creative energy—felt like a natural fit.
Producing Stories That Matter: Photographing and Documenting the Wolfson Children’s Challenge since 2009
As a Florida Photographer specializing in healthcare photography and branded documentary content, my role on this project extends far beyond capturing images. I manage the full production process from concept to delivery, ensuring that every portrait, video, and testimonial is handled with care, intention, and respect.
2025 A Year of Range, Intention, and Storytelling at Scale
2025 was a year defined by range, intention, and storytelling at scale. Across industries and environments, my work focused on helping organizations visually communicate who they are, what they stand for, and how they show up in the world. From intimate portraits to large-format live events, every project was approached with the same goal: to create commercial imagery with purpose—images designed to be used, shared, and relied upon.